China (GuangRao) international rubber tyre-auto parts exhibition is one of the most influential rubber tire industry exhibitions in China at present, which was held in Shandong Dongying GuangRao, where gathers many well-known tyres production enterprises, such as Xingyuan Group, Shengtai Group, JinYu tire company, Shandong Deruibao Tire Co.,Ltd, Shandong Guofeng Rubber Co., Ltd. and so on,the total capacity of GuangRao rubber tire total reach 110 million, about 20% of the whole country.Before the opening of "The third China (GuangRao) international rubber tyre and auto parts exhibition"which will be held on May 15, 2012-17,our journalist interviewed several major tyres production enterprises,exclusive interview some enterprises.

     Manager Wang: Shandong Deruibao Tire Co., LTD, as a new rising tire enterprise, since the date of the preparation, it has been adhering to the business philosophy of "quality first, the good faith management" , take the"production modernization and internationalized business, scientific management, fine products" as the goal, to create a modern comprehensive enterprise group.Face the complex growth environment, the enterprise chief did wise decision, adopted the business strategy of multi-point flowering, gradually advance all-steel load radial tire, semi-steel low carbon high performance radial tire and OTR tire projects, not only avoid the risk of management, but also add the competitive of the enterprise, no matter how the market supply and demand changed, we always can participate in the circulation of market supply and demand , always can provide our characteristic products and services of Deruibao, and thus, we will insist on the management strategy, constantly close to the market, innovation, development, and constantly enrich our products and competitive advantage, that we can keep our own evergreen advantages in the industry compete.

     Manager Wang: "Give us a chance, Return the world's miracle", this is most classical discourse of our chairman Yuan Tingshu, also is the work force of every person in Deruibao.Since the date of the preparation, our company facing the complex internal and external environment, has been able to look at our own advantages and accurate missing, move head during constantly improvements, only know both ourselves and others, can be ever-victorious!In addition, the talent is the important factors for company going on and constant expansion, own their own professional technical research and development team, build the sales network and sales channel with Deruibao characteristics , all aspects, systematic, modernization, professional management and operation is the dominant force for our sustained, rapid and healthy development.       

     Manager Wang: The new project of yearly capacity of 24 million sets of low carbon, green environmental protection, high performance and semi-steel radial tire with total investment of 2.5 billion yuan, divide two phases to construct, including the preparation capacity of 12 million sets of semi-steel radial tire in the first phase, expected investment is 1.25 billion yuan, began to construct in March 2011, offline smoothly in the middle of October.The later project invest 1.25 billion yuan, expected to put into comprehensive production in 2012, then will add an annual output value of 10 billion yuan, profit tax RMB 1.2 billion yuan, arrange 5000 people to work.The project mainly introduced the the international leading radial tire key production equipments of Italy, Germany, the United States and so on, adopted the world's most advanced technology collect safety, green environment and intelligent together, the main products cover snow tires, sports, low flat, high performance, intermediate cars and household leisure station wagon, five old series nearly 300 varieties.As the project offline smoothly, the journey of creating miracles for Deruibao will continue to extend.

    Manager Wang: Can match the change of market supply and demand, can according to the needs of different levels, real-time develop and innovate products;Product quality clearance, wear-resisting durable, good and inexpensive;After-sales service synchronization, products production and marketing operation science, system.    

    Manager Wang: Semi-steel low carbon, green environmental protection, high performance radial tire.Take the green environmental protection and low carbon as the key point, gradually forward to high-end products , follow the wear-resisting durable advantage of the original products,gradually increase the new lightspot and aesthetic feeling,do more effort in the grip (snow tires)and anti-skidding.

    Manager Wang:  In 2012, is the "management promotion year"of our company, as always, we will vigorously promote the management, strengthen the management foundation, stick to walk the the brand road of independent intellectual property rights, walk out the Characteristics and style of Deruibao, always converging with market and the international, continuous innovation, continuous outstanding and form his own industry light-spot, going on our own pioneering way , composing our own success movement.In 2012, we will be base on the work in 2011, complete the following goals: first period all-steel load radial tire project increase output comprehensively, strive to achieve 3 million sets of capacity; At the end of 2012,the second stage of capacity of 24 million sets of semi-steel project, strive to complete the equipment installation commissioning of the annual output 15 million sets, realize the annual output 6 million sets;Endeavor to finish the infrastructure of the third period project of the annual output 200,000 sets of agricultural, OTR tires.