企業轉型是主動求新求變的過程，是一個創新的過程，是一個競爭優勢提升的過程。一個企業的成功轉型，是決策層按照外部環境的變化，對企業的體制機制、運行模式和發展戰略大范圍地進行動態調整和創新，將舊的發展模式轉變為符合當前時代要求的新模式。在廣州花都炭步鎮，一個發展了近20年的輪胎大廠——廣州珠江輪胎有限公司在國內外橡膠輪胎發展大勢的影響下，正在緊鑼密鼓的進行產品結構大轉型。在第五屆亞洲埃森輪胎展上，我社記者專訪到了前來參展的珠江輪胎外貿部熊經理。
       Enterprise transformation is and active changing, innovation process, also is the process of improving competitive advantage. A successful transformation for an enterprise is the executives who adjust and innovate the enterprise system, operation mode and development strategy according to the changing external environment, meanwhile, changing the old developing mode to the new mode to compliance with the present demands. In HUADU BUTAN town, Guangzhou Province, one tire enterprise who owns 20 years old- Guangzhou Pearl River Tyre Co., LTD, under the influence of the domestic and foreign rubber tire enterprises, has been engaged in the transition process for product structure.On the fifth Asian Essen Tire Expo, our journalists interviewed Mr Xiong, foreign department manager in Pearl River Tire company.
 

      以下為我社記者與熊經理的采訪實錄：
      Following is the interview record between our journalist and Manager Mr Xiong:
 

      熊經理：公司從1996年起就通過了ISO9001質量體系認證，并且先后獲得了國內外多個產品認證證書，這些成績的取得都與公司“以顧客滿意”的宗旨和堅持“質量出效益”的經營宗旨密切相關。另外，在生產現場，公司設置了質量標語、警句，致力營造一個人人關心質量，處處講究質量的良好氛圍。從原材料進貨到輪胎成品出廠的生產全過程都配有專職質檢人員進行嚴格的質量監管，以確保生產產品符合質量要求。公司針對不同的市場加大研發改進力度，不斷改進產品質量，使珠江胎具備了優異的性能，得到了用戶的青睞。
       The company has passed ISO9001 quality system authentication since 1996 and gained many product certifications both home and abroad, these achievements owe to the objective of our company, that is "customer satisfaction" and "Quality gives benefit".In addition, in the production process, company set up quality slogan, spirited mot for staff, efforts to build a good atmosphere with all persons care quality. From purchasing raw material to production, the whole process are all equipped with full-time quality inspection personnel to strict quality supervision, to ensure our products meet the quality requirements. The company increases the R&D improvement efforts according to the different markets, improve our products quality constantly, the pearl river tire owns the outstanding performance, get the favor of the user.

       熊經理：近年來輪胎使用市場子午化率迅速，斜交胎的市場占有率萎縮嚴重，為了延續珠江輪胎生命力，讓這個品牌繼續發揚光大，公司決定進行產品結構調整，推出子午胎產品。為了實現這種結構轉型，公司自籌資金增加新設備、采用“引進來、走出去”——引進優秀技術人才和派送技術人員到外面學習交流的方法帶動技術力量，快速提升了本公司技術隊伍實力，成功開發了輕卡系列和轎車系列產品共10多個規格品種投放市場，計劃到2012年達到30個規格品種。
       In recent years, the rate of using radial tires in market is increasing rapidly, bias tire market share atrophy serious, in order to last the pearl river tire vitality, let the brand continue to carry forward, the company decided to make the product structure adjustment, roll out radial tire products.    In order to realize the transformation of the structure, the company raise funds for new equipments, increase "introducing, go out", introduce outstanding technical personnel and sends technicians to study the method of outside technical force, promote our technical team strength quickly , successful develop light trucks and cars product ,more than 10 varieties on the market, plan up to 30 varieties by 2012.

        熊經理：錦湖輪胎事件給企業在控制成本、保證質量、平衡產品成本與質量方面敲響了警鐘。我們企業在降低成本、控制成本的同時，必須保證產品質量，不能損害消費者的利益，不能拿消費者的生命安全當兒戲，這是底線，否則必然受到市場和消費者的懲罰。同時，錦湖輪胎事件也會促使我國輪胎行業的質量標準以及相關制度的進一步完善，這對促進國內輪胎產業的健康發展十分有利。

       Mr Xiong: Kumho Tires event was a caution for many enterprises in the aspects of control costs, ensure quality, balance cost and quality. When we reduce cos and control cost, at the same time, we must ensure the product quality, must not harm the interests of consumers, and can't ignore the life safety of the consumer, this is moral principle , otherwise will inevitably suffer punishment of market and consumers .Meanwhile, Kumho Tires events will also make tire industry improve the quality Standard and related system,which promote the healthy development of the domestic Tyre industry.
 

       熊經理：本次輪胎展上我們主推的是半鋼子午胎，其中以高性能輕卡胎和SUV胎為主。輕卡系列輪胎采用了加寬胎面，配以流線型加深花紋溝、曲折型細花紋刀槽，使輪胎具有優越的抗濕滑抓地性能。SUV系列輪胎采用多段胎面弧度設計，結合肩部壯實的花紋，提高高速轉向穩定性和操控平衡。多節距優化排布，獨立的小Block設計，輔以細溝和刀槽，可以有效降低行駛噪音，使乘坐更寧靜舒適。很快我們還將推出部分新品轎車胎。

      The main tires on the exhibition we show is half steel radial tire, mainly with high performance LTR and SUV tires. LTR tires adopt widened tread, match with streamlined to deepen decorative pattern ditch and twist faconne groove pattern type,which makes tire own excellent performance for wet griping resistance.    SUV series tires adopt multi-tread radian designing, combined with the sturdy shoulder pattern to improve the stability and balance control.    Mulit-pitch optimization arranged, independent small Block designing, with the rill and groove, can reduce the road noise effectively, more quiet and comfortable.      Soon we will launch some new PCR tires products.

       熊經理：珠江公司未來的產品結構將向高性能斜交胎和子午線輪胎兩大類發展，其中子午胎將形成高性能輕型載重、高性能SUV胎和轎車胎幾大系列。在未來的2012年公司的目標是形成100萬套斜交胎、40萬套子午胎的生產規模。

      The product structure of Pearl river Tire company will develop to high performance and radial tire these two kinds series in the furture, the radial tire will form the series of high performance with light weight, high performance SUV and car tyres.

In 2012,the company's target is to reach 1 million sets of bias tyres, 40,000 sets of radial tires.

       Thank you very much for Mr Xiong who accept our reporter's interview! Thank you!   

                                                            《輪胎市場》記者劉賽賽
                                                   《Tyre Markets》 Reporter Saisai Liu