2011年11月22日—24日，第五屆亞洲埃森輪胎展在上海新國際博覽中心隆重舉辦。展會上，來自國內外輪胎行業的許多工廠及貿易商紛紛率領著自己強大的團隊陣容，向前來觀看的行業用戶和經銷商們展示出了各自最新的高技術產品。作為亞洲埃森輪胎展的長期合作媒體，《輪胎市場》雜志社對本屆展會進行了系列的關注報道。展會第一天，安徽大瑞橡膠有限公司以他充滿活力與時代氣息的團隊贏得了大家的關注，而我們也很榮幸的在這一天采訪到了大瑞橡膠有限公司的副總經理王豐濤先生。
       During November22-24 2011, the fifth Asian Essen Tire Exhibition was held grandly in Shanghai new international expo center. Many factories and trader from home and abroad tire industry let their own powerful team to show the customers and dealers their latest high tech products. As the long-term cooperation media of Asian Essen tire exhibition, 《Tire Markets》magazine do series reports for the exhibition. The first day of the exhibition, Anhui DARUI Rubber Co., LTD won everyone’s attention with his spirit of youthful team, it’s our honor to interview the vice general manager DARUI Rubber Co., LTD, Fengtao Wang.

       在王副總平和、條理的介紹中，我們深深的感受到了安徽大瑞橡膠有限公司這個新生企業積極向上、致力創新的工作態度和濃厚的人文氣息。
       With the vice-general, Mr Wang’s clear and calm introduction, we deeply feel DARUI Rubber Co., LTD, as a new enterprise, owns positive attitude, committed to innovation work and rich cultural ambience.

 

       以下是我社記者與王總的采訪實錄：
       Following is the interview record of Mr Wang and our reporter.
 

        王總：安徽大瑞橡膠有限公司是在2010年注冊立項，立項之后進行設計，2011年3月份設計完成之后正式開始破土動工，目前仍在逐漸擴充中，預計明年三月底正式量產。公司的經營管理團隊、科研開發團隊、技術管理團隊、銷售團隊均已初步組建完成并開始發揮各自的功用。我們整個的實施規劃是23億，產能是360萬套全鋼載重子午輪胎，第一期150萬套/年產能。
       Anhui DARUI Rubber Co., LTD registered project approval in 2010, and then began to design, after completing design we started to build and still are expanding now, we expect to produce at the end of March next year. The management team, R&D group, technology management team and sales team of our company have been set up and play their respective functions. The total implement planning is 2.3 billion RMB, the production is 3.6 million sets of all-steel radial truck tires, the first phase can reach 1.5 million outputs. 

        Q2.據了解，貴公司年產150萬條高性能全鋼載重子午線輪胎，項目將于2012年3月份量產，請您簡單介紹一下這個項目的具體情況。
        As far as we know, your company will produce 1.5 million high performance all-steel radial truck tires per year, this project will be finished by March, 2012. Please introduce the detail information about this project.

       王總：這個項目進展非常良好，得到了當地市政府和相關部門的大力支持。在人才的引進上，我們不惜成本，請到了很多業內的專業技術工程師；在管理上，我們打破了原來中國企業的傳統經營管理模式，致力在制造業領域里走一條真正做深、做強的思路，而不是一味的求大、求快。
       This project is going on well and gets big support of local government and relevant departments. We do our utmost to employ many professional technical engineers; For management, we broke the traditional management mode in China, engaged in creating a real deep and stronger strategy in manufacturing field not pursuing bigger and quicker.

      王總：龍勇士只是我們的一個子品牌，主品牌是大瑞。龍勇士這款全鋼載重子午線輪胎承載著中華民族特有的優良品質，踏實——抓著力強勁、韌性——使用壽命長、威力十足——抗撕裂與磨耗能力強。在產品的生產過程中，我們會匯總出現的各種問題，把問題反饋到工廠，工廠根據我們自身系統找出問題，杜絕再次發生，打造我們內部的一個PDCA不斷循環改進過程，讓我們的產品越做越好。

       LOYOS just a sub-brand, the main brand is DARUI. LOYOS tire, as all-steel radial tire, own the peculiar quality of Chinese nation, with the high performance of steadiness-strong griping, tenacity- long life, powerful-wear ability. In the production process, we will collect all the problems to factory, they will find out the problems according to our own system and put an end to occur again. We build a internal PDCA to improvement continuously, which make our products better and better.
 

       王總：國內外輪胎企業紛紛擴大在中國的發展步伐，正說明中國輪胎市場具有巨大潛力，在世界舞臺上扮演重要的角色。國內外輪胎企業均在大力發展，輪胎行業競爭日趨激烈，但并沒有達到真正的飽和狀態，國內大部分輪胎廠定位較低，靠價格取勝，定位高端市場的很少，國外品牌又不能完全迎合中國市場。而大瑞可以發揮本土優勢的同時定位高端，以品質和研發取勝，完善我們的渠道，做好品牌口碑，我們要從這個層面上發展，而不是一味地去打底線、競底。如今，我們中國的企業也要開始競優，拿優質的質量來做品牌化，競爭優勢顯而易見。
       The domestic and foreign tire enterprises expand their development in China, which shows Chinese tire market own great potential and play an important role in the world stage. The domestic and foreign tire enterprises are developing, though the competition is increasing fierce, still not reach the saturated state indeed, most Chinese tire manufacturers depends on the lower price to win on the markets, there are few manufacturers selling on high technology markets, meanwhile, the foreign brands can not completely cater to the Chinese market. DARUI can play local advantages and position high technology market at the same time, focusing on quality and R&D, perfecting our channel, improving good reputation, all the above are our orientation, not competing the bottom line blindly. Today our Chinese enterprises need compete optimal and take the high quality to make brand, so competitive advantage is obvious.
 

       王總：要經營好大瑞這個新生企業，首先要靠經營理念，大瑞與其他國內輪胎企業有著很多不同的地方。中華民族是一個受儒釋道文化影響比較深的民族，我們崇尚“止于至善”，通俗來說就是“沒完沒了，好了還要更好。”這種訴求要求我們在出現問題后，第一考慮的不是平衡各方面的關系，而是首先要站在公司的立場上把這個事情做到最好。不要把注意力放在一些不該放的地方，而是在實事求是、歸根究底的基礎上，越做越好，我們希望可以在這種文化的導引下形成一種良好的行為習慣。經營管理中我們借鑒《論語》中所言的“不二過”， 就是同樣的錯誤不犯第二次，在管理學上叫做“異常管理”。一個真正能夠做到點點滴滴、做真、做細、追求“不二過”的企業是一個非常了不起的，這也是我們的目標。我們立志成為中國制造企業里經營管理水平的領導者。
       To operate new enterprise like DARUI, first method is depending on the management idea; there are many different between DARUI and many other domestic tire enterprises. Chinese nation is influenced by the culture of Confucianism and Buddhism; we advocate “better and better”, which let us do our best on company’s position when we meet problems not balance the relationship of all aspects. We need do our work best on the base of diligence and pragmatism, do our work better and better. We hope this culture will form a good habit. We referent the Analects in our business management, which said “No second”, that means the same mistake never happen again, called “Abnormal management” in management science. The enterprises who can reach “No second” are wonderful and are our goal. We aspire to become the better leaders in China’s manufacturing enterprise. 
 

      王總：腳踏實地，不求快、不求大，精耕細作，做好品質，打造優質品牌，凸顯企業文化中的社會關懷、人文關懷，將中華民族優良的文化與現代科技融為一體，鍛煉企業體質，將精心培育的大瑞品牌推廣至全球的各個角落。
       Work diligently, Intensive cultivation, creating premium brand, highlights enterprise culture with social care, personal care, integrating Chinese nation outstanding culture and modern science technology together, strengthen enterprise system, promoting our carefully nurtured brand-DARUI to every corner of the world.
 

      Thanks Mr Wang for accepting our interview! Thank you!