5月22日,大陸集團馬牌輪胎第1688家授權零售店在福州隆重開業,新開業的福州馬牌百世德旗艦店位于晉安區象園路的汽車文化一條街,是德國馬牌輪胎在中國推出的第八家、福州第一家百世德旗艦店,面向高端市場提供一站式汽車服務,為廣大車主提供專業輪胎替換和汽車保養等服務。
On May 22, the mainland group Continental Tire the1688th authorized retail shop grand
opening in Fuzhou , the new open Fuzhou Continental Best Drive flagship is located in car
culture street of JinAn Dis. XiangYuan road , is the eighth flagship which
Continental
launched,also the first Best Drive Flagship in Fuzhou, face the high-end market to provide
one-stop car services, provide professional tire replacement and car maintenance
services for the owners.
opening in Fuzhou , the new open Fuzhou Continental Best Drive flagship is located in car
culture street of JinAn Dis. XiangYuan road , is the eighth flagship which
Continental
launched,also the first Best Drive Flagship in Fuzhou, face the high-end market to provide
one-stop car services, provide professional tire replacement and car maintenance
services for the owners.
德國馬牌百世德旗艦店的概念起源于歐洲,提供一站式的專業輪胎替換和汽車維修保養服務。在過去幾年,這一服務概念已經推廣到馬來西亞、臺灣和澳大利亞等亞太地區,并取得了快速的發展。現在,馬牌希望這個模式能夠帶動中國市場的發展,不但擴大銷量,還提升品牌。開業慶典結束后,本報記者獨家專訪了現任德國馬牌輪胎中國區總經理鄧杰先生。鄧杰告訴我們,中國市場是馬牌輪胎最重視的一個市場,雖然馬牌輪胎進入中國的時間稍晚,但是在未來的幾年內將會是馬牌輪胎的快速發展期。
The concept of Germany Continental Best Drive flagship originated from the Europe,
provide onestop professional tire replacement and car maintenance services.In the past
few years, the service concept has been extended to
Malaysia, Taiwan and Australia and other Pacific, and have made rapid development.Now,
Continental hope this model can drive
the development of Chinese market, not only expand sales, also promoting the brand.After
the opening ceremony, our reporter
exclusive interview incumbent Germany Continental(China) Manager Mr Deng Jie.Deng Jie told us, the Chinese market is the most important
market for Continental,although the time
of Continental went into China is later, but in the next few years will be the rapid develo
-pment period for Continental.
provide onestop professional tire replacement and car maintenance services.In the past
few years, the service concept has been extended to
Malaysia, Taiwan and Australia and other Pacific, and have made rapid development.Now,
Continental hope this model can drive
the development of Chinese market, not only expand sales, also promoting the brand.After
the opening ceremony, our reporter
exclusive interview incumbent Germany Continental(China) Manager Mr Deng Jie.Deng Jie told us, the Chinese market is the most important
market for Continental,although the time
of Continental went into China is later, but in the next few years will be the rapid develo
-pment period for Continental.

Q:德國馬牌輪胎作為世界十大著名輪胎廠商之一,算是最后一個進入中國市場的,您對此有何看法?
Q:Germany Continental Tire as the world's ten famous brands tire manufacturer, should
be the last one to enter Chinese market,
so what is your opinion?
be the last one to enter Chinese market,
so what is your opinion?
A:我們知道我們來得比較晚,那是因為我們整個集團2005年之前做了非常多的汽車系統的兼并與整合。德國馬牌輪胎不僅僅是全球第四大的輪胎供應商,還是全球前三的汽車零部件的供應商。
A:We know we arrived a little late, that is because our whole group had many car system
merger and integration before 2005 .Germany Continental Tire is not only the world's
fourth largest tire supplier, also the first
three suppliers of the global auto parts.
merger and integration before 2005 .Germany Continental Tire is not only the world's
fourth largest tire supplier, also the first
three suppliers of the global auto parts.
Q:中國消費者很容易被低價輪胎吸引,而在品牌知名度上被米其林和固特異搶走風頭。全球第四的高端輪胎德國大陸馬牌如何改變這種局面?
Q:The fourth high-end tires Germany mainland Continental, how to change this situation?
A:馬牌是一家有100多年歷史的企業,我們在這方面有自己的計劃,現階段我們的主要任務是不斷地開店。開店的同時,會舉行很多的客戶活動,召集零售的客戶,包括加盟的零售商,做最新產品的溝通和政策。事實上,我們的形象店建設飛速擴張,也能起到一個品牌推廣的作用,我們會用這樣的形象來增加零售商的業績。
A:Continental is an enterprise with more than 100 years' history, on this respect we has
our own plans, the present stage our main task is to continue to open a shop.At the same
time, will have a lot of customers' activity, called retail customers, including to join the
retailers, do the latest product communication and policy.In fact, our image store'
construction with rapid expansion, also has
promotion effect, we will use such image to increase the achievements of the retailers.
our own plans, the present stage our main task is to continue to open a shop.At the same
time, will have a lot of customers' activity, called retail customers, including to join the
retailers, do the latest product communication and policy.In fact, our image store'
construction with rapid expansion, also has
promotion effect, we will use such image to increase the achievements of the retailers.
Q:未來福建市場有何規劃?
Q:What is the planning for Fujian market in the future?
A:我們知道福建的GDP在全國排名前10位,這個市場有非常大的潛力,福建的這家馬牌百世德旗艦店是我們在中國的第八家,我們要選擇正確的經銷商與正確的市場,福建的經銷商與市場綜合起來,在我們心中排名是前八的。我們很看好這個市場,它一定會有很好的發展,從消費者的消費習慣一直到我們的配套設施,我們需要比消費者的消費習慣更先一步,來引領這個行業的變革。
A: we know that the GDP of the Fujian is in the national top ten, the market has great
potential, Fujian Continental flagship store is our eighth in China, we want to select the
correct dealers and the right market, Fujian's dealers together with markets, is ranked
the first eight in our heart.We are very bullish on the markets, it must have a very good
development, from consumers' spending habits to our facilities, we need to go one step
earlier than consumers' spending habits , to lead the industry change.
potential, Fujian Continental flagship store is our eighth in China, we want to select the
correct dealers and the right market, Fujian's dealers together with markets, is ranked
the first eight in our heart.We are very bullish on the markets, it must have a very good
development, from consumers' spending habits to our facilities, we need to go one step
earlier than consumers' spending habits , to lead the industry change.